Challenge Blueprint
The strategic foundation
A focused sprint covering the claim, audience angle, challenge mechanic, six hooks, creator brief, CTAs, and rollout calendar.
Services for product-led brands
Turn seven days into undeniable proof.
DaySeven builds short-form challenge campaigns that turn real product use into honest, repeatable customer content—from the first hook to the final repost.
Built for TikTok and Instagram Reels. No invented testimonials. No fake urgency.
The format
Day 1 → Day 7
What to expect
Proof before polish.
Honest outcomes
Wins, misses, reactions, and comparisons stay credible. We never script a result your product cannot support.
Clear scope
Every engagement defines the claim, deliverables, revision rounds, publishing plan, and usage expectations upfront.
Usable assets
You leave with hooks, prompts, calls to action, and a repeatable system—not a strategy deck that gathers dust.
The DaySeven method
One challenge. Four connected moves.
We shape your product claim into a compact campaign people can understand, document, and pass on.
- 01
Find the claim
We turn the problem your product solves into one bold, testable statement with a credible seven-day window.
- 02
Design participation
Customers get a simple brief: use it for seven days, capture Day 1 and Day 7, share what changed, and nominate two friends.
- 03
Build the content kit
We create 10–25 second video structures, result-first hooks, creator prompts, CTAs, and a publishing rhythm for short-form channels.
- 04
Close the loop
The strongest customer stories are selected for amplification so every result can invite the next participant.
Campaign through-line
Claim → test → document → nominate → amplify
Each step creates the next: the brand starts the test, customers create the evidence, and viewers become participants.
Packages
Start with the scope you need.
Fixed starting prices keep planning simple. Final scope is confirmed before work begins.
Campaign Build
Ready to brief and launch
Everything in Blueprint, plus 12 video scripts, creator outreach templates, submission flow, repost criteria, launch plan, and two review rounds.
Launch Partner
Hands-on launch support
Campaign Build plus four weeks of weekly optimization, content review, amplification guidance, and a closing learnings report.
Bookable DaySeven services
Additional live services are listed below when available.
Your product. Seven days. Real evidence.
Give people a reason to test the claim.
Tell us what you sell and the problem it solves. DaySeven will turn it into a clear challenge people can join and share.
Start your challenge